Last updated: May 2026
Summary of How We Use Your Data
CHAOPHRAYA RIVER PLACE CO., LTD. as well as its affiliates, subsidiaries and related entities (also referred to as "Tara", "we" or "us") uses your personal data to process and facilitate bookings, provide you with highly-individualised service at our hotels, respond to your requests for information, inform you of our products and services, and other purposes as set out in this notice.
- Disclosure: Data is shared with companies in Tara, third party service providers and professional advisers
- Consent: Where we rely on your consent, such as for marketing, you may withdraw this at any time.
- Cookies: Our site uses cookies to track visitors, analyse trends and usage patterns. You are not obliged to accept non-essential cookies.
- Your rights: You have certain rights to your personal data under applicable laws, including a right to object to some processing.
What Does This Notice Cover?
This is the Privacy Notice of Tara. It describes how we will make use of data which you provide to us or any of our companies. Our site may include links to other websites over which we have no control.
If you have any queries regarding this Privacy Notice or complaints about our use of your information, please contact us at info@tarabangkokriverside.com.
Information We May Obtain About You
- Your contact information (name, telephone, email, postal address, organisation)
- Your financial information (credit/debit card details for booking purposes)
- Information related to your travel profile (accommodation preferences, booking history)
- Your marketing preferences and consents
- Records of communications with you
- Technical information (IP address, browser type, operating system)
What We Do With Your Information
We may use your personal data for the following purposes:
- Processing and facilitating bookings, including verifying identity and taking payments
- Providing customer services and responding to requests
- Providing highly-individualised service at our hotels
- Monitoring accounts to prevent fraud and security incidents
- Marketing communications (where consent has been given)
- Legal compliance and regulatory requirements
Who We Share Data With
Tara may disclose your personal data to:
- Our staff, professional advisors and agents
- Third party service providers (website hosting, analytics, email marketing) bound by confidentiality obligations
- Government authorities or law enforcement if required by law
- Potential acquirers in the event of a corporate sale or merger
Use of Cookies
Our site uses cookies or similar technologies. The types of cookies we use:
| Category |
Description |
Retention |
| Strictly Necessary |
Essential for the operation of our services. Cannot be turned off. |
Session |
| Functionality |
Remember your choices (language, currency, search parameters) to improve your experience. |
Up to 12 months |
| Performance / Analytics |
Collect information about how you use our services to help us improve them. |
Up to 24 months |
| Social Media |
Used when you share content or interact via social media buttons on our site. |
Up to 12 months |
You may set your browser to block all cookies, though some services may not function properly if cookies are disabled.
Your Rights
Subject to applicable laws, you may have the right to:
- Access a copy of your personal data
- Correct, delete or restrict processing of your personal data
- Obtain your personal data in a machine-readable format (data portability)
- Object to processing in certain circumstances
- Withdraw consent at any time (where processing is based on consent)
- Lodge a complaint with a data protection authority
We will aim to respond to all legitimate requests within 30 days. To exercise any of these rights, contact us at info@tarabangkokriverside.com.
Data Retention
- Marketing data: processed until you ask us to stop, plus a short period thereafter.
- Financial information: kept only as long as necessary, up to 3 months thereafter.
- Contract-related data: kept for 2 years from your last interaction with us.
How to Contact Us
For privacy queries or to exercise your rights:
Amendments
Any changes to this privacy notice will be posted on this page. Regularly reviewing this page ensures you are always aware of our current practices.